Ten ad concepts — before / after
4:5 masters · 1080×1350
What changed on every board: the headline is now the largest element, images carry captions where they need explaining, price and the 30-day return appear on every ad in one consistent offer bar, and the two art-director ads (07, 20) were reworked into claims. Copy stays verbatim from the ad-copy source.
01 · DemonstrationRUN · video
Before
24 screens.
One hand.
Fifteen seconds, one shot, no cuts. Watch what one turn does to four faces at once.
After
24 screens.
One hand.
One turn. All four faces you can see change at once. Fifteen seconds, one shot, no cuts.
From $399Extra 15% off through [DATE] · 30-day returns
Changed: headline off the photo and 28% larger; caption under the image instead of text floating over it; offer bar with price and returns added.
02 · Why it costs $399RUN
Before
Why it costs $399
24 separate hi-res displays, not one screen cut into pieces.
24 displays8 processors8 speakersAll-day battery
CES · Red Dot · Edison · TIME
After
Why it costs $399
24 hi-res displays — not one screen cut into pieces.
8 processors, 8 gyroscopes agreeing on every face in space.
8 speakers, all-day battery inside something you can twist.
A verified buyer: “It feels like a film prop.”
$399 $499Extra 15% off through [DATE] · dock included
Changed: the four reasons-why now run as readable body copy instead of a spec strip — this is the ad where the argument IS the copy; buyer quote as a caption; struck-through $499 added.
03 · TestimonialRUN · consent first
Before
★ 4.5 · 1,000+ reviews
★★★★★
“It feels like a film prop.”
“The build quality is through the roof.” · “Coolest gadget I own.”
After
★★★★★
“It feels like a film prop.”
Verified buyer · 1,000+ reviews · 4.5 avg
“The build quality is through the roof. So solid and great weight.” — Bryan M.
From $399Extra 15% off through [DATE] · 30-day returns
Changed: the quote IS the headline now — twice the size, first thing read; the photo demoted to proof; one attributed quote as caption; price added. Still blocked on written consent.
04 · Eight gyroscopesRUN
Before
Eight gyroscopes
Most devices have one.
Gyroscope ×8
Accelerometer ×8
Processor ×8
After
Eight gyroscopes.
Zero lag, in your hand.
Gyroscope ×8
Accelerometer ×8
Processor ×8
Eight sensors track every twist as it happens — so the picture moves exactly as fast as your hand does. No pause, no stutter.
From $399Extra 15% off through [DATE] · 30-day returns
Changed: the spec is now tied to its benefit in the same breath — eight gyroscopes → zero lag between hand and picture; the caption states the payoff in plain words; offer bar added.
05 · The objection adRUN · staff comments
Before
It’s a $399 fidget toy.
After
It’s a $399 fidget toy.
It is also 24 hi-res screens, eight processors and over 100 games. And yes — you will pick it up constantly. We consider that the feature.
From $399Extra 15% off through [DATE] · 30-day returns
Changed: the concession-then-reversal now lives on the board itself as the caption — before, the objection stood unanswered unless the reader opened the primary text. Offer bar added.
06 · The giftRUN
Before
For the person who has every gadget
Ultimate Bundle$499 $648
After
For the person who has every gadget
They have the headphones, the watch, the drone. They do not have a cube with 24 screens in it. Bundle: cube, dock, case, full game library.
$499 $648Extra 15% off through [DATE] · 30-day returns
Changed: headline up 27%; the copy's best line ("they do not have a cube with 24 screens in it") moved onto the board as the caption; dashed placeholder box cut — flat-lay ships once the case render exists.
07 · SpecificationBench
Before
824100+
8 processors24 screens100+ games
After
8 processors.
24 screens.
One hand.
Twist it, tilt it, shake it — it responds as fast as you move. Over 100 games and apps, added from your phone.
From $399Extra 15% off through [DATE] · 1-year warranty
Changed: ghost numerals killed — decoration, not argument. The numbers moved into the headline where they sell ("One hand" added from the copy); caption carries the interaction claim; warranty in the offer bar.
09 · ParentBench
Before
Nothing scrolls.
No feed. Nothing autoplays. Both hands required.
After
24 screens.
Nothing scrolls.
No feed. Nothing autoplays. It has to be twisted, tilted and shaken with both hands to do anything at all.
From $399Extra 15% off through [DATE] · 30-day returns
Changed: full headline restored ("24 screens" is the curiosity half — "Nothing scrolls" alone is a slogan); type off the photo onto a ground a parent can actually read; caption states the mechanism, not a claim about the child; offer bar added.
16 · You do not need thisBench · retargeting only
Before
You do not need this.
From $399
After
You do not need this.
Nothing about anyone’s life required the first Rubik’s Cube either.
From $399 · extra 15% off through [DATE]
Changed: headline doubled — it IS the ad, so it must be read first; the Rubik's reversal added as the caption so the joke lands on the board; the restraint kept — no offer bar, this one runs on retargeting where the price is already known.
20 · Zero scrollingBench
Before
Twenty-four screens. Zero scrolling.
From $399
After
Twenty-four screens.
Zero scrolling.
From $399Extra 15% off through [DATE] · 30-day returns
Changed: headline promoted from a footnote under the product to the top of the board at full display size; offer bar added. The saturated field stays — it earns the stop; the words now earn the click.
Before anything runs: resolve the 15%/20% offer conflict, get testimonial consent (blocks 03), and confirm [DATE]. Deliver each master at 1080×1350 and 1080×1920 — keep headline and price out of the top/bottom ~250px on 9:16. See the numbers behind these bets on the
growth plan.
Bonus: the Ogilvy set — ten long-copy alternates
Long copy · headline under the picture · a caption on every image
What I changed, and why. Your ads shout; these explain. The picture goes on top because the eye enters there. The caption goes under the picture because captions are read twice as often as body copy. The headline goes under the caption, and it carries a fact, because you cannot bore people into buying. The copy is long because the man about to spend $399 wants information, not atmosphere. The price appears in every ad — hiding a price tells the reader it is worse than it is. And nothing here claims the cube improves anyone's brain, because the reader is not a moron; she is your wife.
Same compliance envelope as the kit: 15% through [DATE], returns unused and boxed, no cognitive claims, no size claims, quotes need consent. Real photography only.
O1 · The clock adFlagship
The moment of the first twist. Every owner describes the same three seconds.
At feed speed it looks like a Rubik’s Cube. Then all 24 screens move at once.
Twist one row and every face you can see has already answered. Eight processors and eight gyroscopes are agreeing, many times a second, on where each corner of the cube is in space. That is the entire demonstration, and it takes under a second.
Over 100 games and apps load from your phone. No feed, no autoplay, nothing to scroll.
$399, down from $499, dock included. Extra 15% off through [DATE]. 30 days to return it, unused and boxed.
O2 · Reason-why, sharpenedReplaces your 02
Not one screen cut into 24 pieces. 24 separate hi-res displays.
Where the $399 goes, part by part.
24 hi-res displays. Eight processors, eight gyroscopes, eight accelerometers — so the picture moves as fast as your hand. Eight speakers. An all-day battery. A drop-safe, scratch-resistant shell a buyer called “a film prop.” A smart dock, included, so it lives on the shelf as a clock and not in a drawer.
Add it up and $399 stops being a toy price and starts being a parts list.
Extra 15% off through [DATE]. One-year warranty. 0% APR financing available.
O3 · The grumpy reviewsHonesty sells
1,000 people rated it 4.5 out of 5. Here is what the other half-star said.
“Took two years to arrive.” True — it was a crowdfunded device; it is in stock now. “I can’t put it down in meetings.” We consider that the feature. “Expensive.” See the parts list in our other ad.
We publish the average because we can afford to: 4.5, from over a thousand buyers. The complaints are about wanting it sooner and using it too much.
From $399. Extra 15% off through [DATE]. 30 days to return it, unused and boxed.
Image: raw screenshots of the three real reviews, dates visible, on white. The evidence is the picture. Quotes require consent before running.
O4 · The both-hands adParent · replaces your 09
You cannot hold it and a phone at the same time. That is the point.
The only screen in the house that needs both hands.
There is no feed on it. Nothing autoplays, nothing refreshes, nothing scrolls. To make anything happen at all, it must be twisted, tilted and shaken — with both hands, which are therefore not holding a phone.
Ages 6 and up. Dozens of games and learning apps, added free from a phone.
From $399, extra 15% off through [DATE], on every cube except Mystery.
O5 · The disqualifierConfessions format
If you want a console for the television, buy a console. This is not that.
Do not buy this cube if…
…you want 4K graphics: it has 24 small screens instead. …you hate objects that get picked up by every guest: it is the most handled thing in the house. …you need it tomorrow gift-wrapped in silence: it ships worldwide, but it will be opened immediately.
Buy it if you want the one device in the house that gets more interesting after the box is open. 1,000+ buyers rate it 4.5.
$399, dock included. 30-day returns, unused and boxed.
O6 · The gift, namedReplaces your 06
A gift for the man who unwraps socks with dignity.
He has the headphones, the watch, the drone, and the thing that charges the other things. He will say “you shouldn’t have” and mean it, and by Boxing Day the whole family will be waiting turns to hold his present.
The Ultimate Bundle: cube, smart dock, protective case and the full game library. It arrives ready — nothing to set up but his smugness.
$499, down from $648, extra 15% off through [DATE]. 30-day returns, unused and boxed.
Image: the flat-lay from the kit — cube, dock, case on linen — shot like a watch ad. Caption: “Everything in the box. Nothing to charge first.”
O7 · The dock argumentKills the drawer objection
Off duty it is a clock, a lamp, an aquarium. On a shelf, not in a drawer.
Every gadget you own ended up in a drawer. This one has a furniture problem instead.
The dock is not an accessory; it is the argument. Docked, the cube becomes the best-looking object in the room and gets picked up by every guest — which is how it keeps getting used long after the novelty week.
$399 with the dock included. Extra 15% off through [DATE]. One-year warranty.
O8 · It gets better after you buy itFor the burned skeptic
The opposite of every gadget that let you down.
You know the pattern: the unboxing is the best day, the app is bad, and eleven months later the updates stop. Here is what is structurally different, none of it an anecdote: an open SDK and published developer grants mean outside developers keep adding games to the store. A one-year warranty. 1,000+ reviews averaging 4.5.
It gets better after you buy it, which is the opposite of what you are braced for.
$399. 30 days to return it, unused and boxed. Free return shipping in the US.
Image: the eight award badges, greyscale strip, cube small beneath — the ad the unused awards were made for. Check usage rights first.
O9 · The hour, rewrittenStory appeal
One hour disappears. The other one you spent. You can tell them apart afterwards.
You will not remember tonight’s scrolling. You would remember solving this.
There are 24 screens here and not one of them scrolls. You need both hands. You have to think a move ahead. When you put it down, you know exactly where the hour went — which is a strange, old-fashioned feeling, and the entire product.
From $399, extra 15% off through [DATE].
O10 · The test driveRisk reversal as headline
The unopened-box rule is the honest one: decide with your eyes, return with the tape on.
If it disappoints you, we pay the postage home.
Order it. Look at it from every side — there are six. If it is not what you expected, email us within 30 days and a pre-paid label comes back the same day. Unused and in its original box: the same rule every camera shop has used for fifty years.
A one-year warranty covers everything after you keep it.
From $399, dock included. Extra 15% off through [DATE].
What stays from the boards: the demonstration video — it is the best ad either set has, run it first. What I would kill: the saturated colour field and the ghost numerals; pretty ads win awards, factual ads win customers. Test O1 against board 01, O2 against board 02, O4 against board 09. The reader decides, not us.